India’s Soft Power

ऋभु वशिष्ठ (Ribhu Vashishtha)

The recent tie-up of Prasar Bharti with Germany’s broadcaster Deutsche Welle is a welcome step in the arena of India’s ever expanding soft power in the world. The tie-up will pave the way for availability of Doordarshan channel with the name “DD India” to 120 million viewers in Europe, Central Asia, Middle East, North Africa and Australia. This marks our ascent on the world stage with international TV channels like CNN, BBC, Al Jazeera and Russia Today. These channels play an instrumental role in shaping international public opinion about various events that occur daily in the world. Often, they provide different and sometimes even conflicting views about the same event. Now, India has got a long due chance to present her angle to these events to the international audience and showcase her magnificent culture on the television platform for attracting tourists, investments, admirers, artists to Incredible India!

While we still have miles to go…

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